August 12th, 2012
by Merjin Herrera
Here is a post from way back when the site was down. Thought I’d share…
We live in a world where social media and social networking is EVERYTHING! Almost everyone has a Facebook or Twitter page. Even those rare people that don’t have an account on both or either have definitely heard about them. The idea of a social network in itself is very innovative. Now new innovations are being added to this phenomenon of the World Wide Web.
I remember when I was a freshman in college and Facebook was only available to college kids. It was very …
August 10th, 2012
by rwkoch
Gartner, a leading IT research and advisory company, predicts that by 2014 customer expectations for responses via Social Media will be similar to that of phone calls and emails today and that failing to respond to customers via social media channels could result in a customer churn rate of up to 15%.
Carol Rozwell, a Gartner vice president and distinguished analyst, goes on to recommend that businesses do three things to adapt to rising customer social media expectations:
1. Participate
Gartner’s Six F Model identifies six attitudes that individuals or companies have towards social media: Folly, Fearful, Flippant, …
August 10th, 2012
by Darius Richardson
Remember way back when, we were mesmerized by the use of television to host the presidential debates? For most of us today, that was not too impressive, but it most certainly defined its time. It marked a revolution in politics that would force politicians to go that extra mile to figure what avenue could be used to get the message to their respective constituency. In today’s political sphere, the new platform is the Internet and all its many intricate sides. Its boundless nature enhances the creativity of candidates as they scramble to gain supports and votes.
Unlike any president, …
August 7th, 2012
by edmason
This was a post that was meant to be put on the blog earlier in the semester.
Maj. Gen. Dana Pittard, commander of Ft. Bliss. (US Army Photo)
On the past Memorial Day military leaders around the world honored fallen troops, one Army general had retracted a blog post stating he is “fed up” with soldiers who commit suicide, calling it “an absolutely selfish act.”
The comments were originally posted online in January by Maj. Gen. Dana Pittard, commanding general of one off the Army’s largest posts, Fort Bliss, but have only recently caused a public stir.…
August 7th, 2012
by edmason
I found this article about Wajam and thought that it might be a good post for the class blog.
Online stores offering customer reviews are all very well and good, but if you’re a pro after a flash bit of tech, say, the rafts of complaints of bewilderment from technology newbies won’t prove helpful if you’re struggling to make a decision.
So, to the social networks you go, to unleash a deluge of opinion and debate from your much savvier friends, whose views you respect. But this can result in arguments between well-meaning mates, and sometimes even add to the …
August 4th, 2012
by Jaena Rae Cabrera
Note: This post should have been up by June 30, 2012, during our Community Manager week, but the Rotolo Class blog was on the fritz at the time.
In their book “Trust Agents,” Chris Brogan and Julien Smith write about successful community managers, or trust agents. One of the most crucial characteristics is the ability to “humanize” the Web. By leveraging social media tools, celebrities also humanize themselves.
The Lady Gaga article from this week’s reading got me thinking about other community builders/managers I may have overlooked because I couldn’t think or see past their celebrity. Reading about …
August 3rd, 2012
by Kathleen Haley
The Web has made it possible to give voice to everyone with access. The democratization of ideas, the dispersal of vast stores of knowledge, and innovative ways to create new products and systems are forcing change and helping make a difference in the world at sometimes lightning speeds. Social media is a driving force behind the spread of those revolutionary ways of thinking and creating—and connecting people through it all.
But what information can you trust? Who can you trust on the web? Is traditional media still the most trusted? Can we rely on new “citizen journalists”—people on the streets …
August 1st, 2012
by rwkoch
The Olympic games have been dominating the news now for several days. In addition to who has won the latest medals, the headlines have also included many discussions of the impact of social media on the games. In case you’ve missed what happens when 21st century technology is put in the hands of human beings born in the 20th century, here is a brief recap of the past week’s faux pas:
August 1st, 2012
by Darius Richardson
Google+ is the latest platform in the long line of Google projects that the company has set up as a rival to social networking sites. It was launched on June 28, 2011 (about a year after Google Buzz flopped). Currently, the platform boasts 250 million registered users, and is continuing to add more features that will make it a top choice among the social media platforms
What’s On It?
Just like its social media counterparts, Google+ web API creates an open architecture that allows its users to pull content from other sources, such as YouTube, blogs , …
July 30th, 2012
by rwkoch
Background:
Google+ was released by Google, of search engine fame, with much fanfare in June 2011. Originally joining Google+ was by invite only. This lasted until late September 2011 when it was opened up to the general public and anyone could join. Its functionality is most often compared to that of Facebook, although diehards will argue that it is distinctly different.
Number of Users:
The total number of Google+ registered users is approximately 170 million compared to 900 million registered Facebook users. There are 100 million active Google+ users compared to 530 million active Facebook users. While this …
